Search and conversion structure
Map the services, audiences, locations, questions, and calls to action into a page structure that helps both customers and search engines understand the business.
Accra · Business websites · E-commerce · Mobile-first
I design and build business websites for companies in Ghana that need more than an online brochure. Each site is planned around the questions customers ask, the actions they need to take, and the proof they need before calling, messaging, booking, or buying. The result is a responsive, search-ready website with clear ownership, local context, and a practical path for future updates.
The scope starts from the product problem—not a prepackaged list of technologies.
What you should leave with
A focused engagement covers the decisions, implementation, and handoff needed to solve the problem cleanly.
Map the services, audiences, locations, questions, and calls to action into a page structure that helps both customers and search engines understand the business.
Create a fast Next.js interface that works clearly across mobile, tablet, and desktop without relying on a generic template.
Connect forms, WhatsApp, analytics, booking, content, payments, or product data according to the real customer journey.
Configure metadata, canonicals, structured data, sitemap, robots rules, image optimization, redirects, and measurement before launch.
You see what is being changed, why it matters, and how the result is verified.
Identify who should find the site, what they search for, what proof they need, and the action that counts as a useful enquiry.
Give each page a clear search intent and arrange services, proof, FAQs, and calls to action around that intent.
Build the responsive experience, integrations, content system, and technical SEO foundation in reviewable stages.
Verify forms, mobile behavior, indexing directives, analytics, and search-console setup, then use real queries to guide improvements.
Real products that demonstrate the technical and market context behind this service.
A product-led website and online store covering six departments, training reservations, nationwide delivery, and an SEO-focused content section.
A service website organizing visa help, tours, travel offers, and application pathways for customers in Ghana.
Practical answers before we define the project scope.
Share the product, the current constraint, and what a better outcome looks like. I'll help define the right scope.